What Does a CONTENT WRITER Do ? From Reads to Leads:11 Principles of Writing Content People Will Read and Respond to."

What Does a CONTENT WRITER Do ? From Reads to Leads:11 Principles of Writing Content People Will Read and Respond to."

Hey! Here is a pretty basic but very important question: 

What does a content writer do?

Hi! Я Катерина, co-founder of Kaiiax,  and the author of the book "From Reads to Leads:11 Principles of Writing Content People Will Read and Respond to."This is my blog about content writing and marketing. 

Today we'll talk about what a content writer does. Are you ready? 

A content writer writes content.

Obviously.Blog articles, case studies, reviews, interviews,guides, FAQs, and all of that content that educates and inspires.Writing content that educates and inspires, however, is not what a content writer gets hired for.Let's be frank about it.When a business hires a content writer they don't really need content.What they need is to attract traffic to their website and convert this traffic into leads,and from leads into customers. Now, this is important. Content writers don't get hired to write content.Content writers get hired to do marketing.

Marketing means lots of things.But the reason why it exists is that it helps businesses provide information about their products and services to their potential customers.The goal of marketing is to attract and convert a stranger into somebody who has indicated an interest in a company's products or services. In the marketing context, that somebody is called a lead.One way to get the leads is by spreading a message to the right people through content.

Think of content as a "container" for transmitting the marketing message.Container can take many forms: a blog article, a case study. a video.Whatever form your "container" takes, it has a clear role in the marketing process.

It must aid the customer journey by moving the reader from one stage of awareness to the next until they become leads.In other words, content matures leads.The job of a content writer is to create content that targets the right reader,solves an existing problem, provides a better value than other content on the same topic,and delivers this value in a clear and simple way.If a content writer does this job well, the content they write fulfills its marketing duty –it converts strangers into leads.Creating that content however, is hard.My book

From Reads to Leads: 11 Principles of Writing Content People Will Read and Respond To explains how to do it.You can get it right here So there you have it:  What does a content writer do? They do marketing.What are your thoughts about it? Drop your comments below and let me know.If you want more videos about content writing and marketing, subscribe to my channel. I will see you next time with a new video. Thank you for watching!

Я Катерина Пока, пока.